Cases
100+
high-tech engagements shaped across product, story, and market entry
Strategic growth partner for frontier tech builders
JE Labs
Just Empower the Ambitious Innovators
Marketing Leadership for Frontier Builders.
Scroll to beginExposure
100M+
technical impressions amplified through creator and ecosystem networks
KOL
1000+
top-tier creators and influencers activated across global markets
Media
30+
global channels activated for high-signal narrative distribution
Who we are
Built like a high-end creative tech studio, not a generic corporate agency.
JE Labs combines strategy, distribution, and ecosystem design so technically strong companies feel legible, desirable, and globally relevant.
Editorial positioning
We turn technical credibility into market desire without flattening what makes the company real.
Thesis architecture
Clarify what the market should remember.
Research-backed positioning, competitive mapping, and founder storytelling that shape the core narrative before scale.
Global distribution
Move beyond visibility into authority.
High-signal PR, thought leadership, creator collaboration, and localized market expansion programs designed with precision.
Ecosystem systems
Turn users into contributors and advocates.
Developer relations, ambassador programs, and community loops that create durable momentum after launch.
Approach
Momentum marketing, composed as a living system.
Each phase builds the conditions for the next one, so growth feels like one coherent narrative rather than disconnected tactics.
From thesis architecture to sustained community motion.
01
Designing the moat
Identify the unique technical advantage, data leverage, and narrative territory worth building the brand around.
02
Leveraging the ecosystem
Build credibility with researchers, developer communities, and operators who can validate the signal early.
03
Creating the surge
Launch narrative-driven campaigns that make the company feel like the inevitable leader in its sector.
04
Sustaining the flywheel
Use live product and community feedback to keep the story sharper, stronger, and more self-reinforcing over time.
Leadership & expertise
Built by operators who understand growth, research, and expansion.
Founder
NUS / Deloitte / OKX
Evie
Founder, JE Labs
Specialist in narrative design and market positioning for high-tech ventures across global markets.
"Transforming complex technologies into market-dominating narratives."
Marketing & Strategic Management
Built core strategy foundation
Spearheaded global growth
10M+
global users acquired
20+
research reports published
1M+
multi-platform views reached
Christine
Product Director
Nina
Product Director
Nicole
Product Director
Rebecca
Product Associate
Services
Three coordinated pillars that make the brand feel sharper, louder, and more durable.
01 / Strategy & narrative
Go-To-Market Strategy
Building – Branding – Boosting Framework
Through collaborations with over 100+ high-quality projects across different sectors, we have accumulated extensive marketing experience. Combined with continuous research and analysis conducted by our internal team, we provide our clients with end-to-end professional marketing strategy services — helping them avoid unnecessary waste from the start.
Building
- Market Research & Industry Mapping
- Competitive Analysis
- Target Audience Profiling
Branding
- Brand Positioning and Visual Identity
- Narrative & Storyline Crafting
- Content Strategy and Planning
Boosting
- Global GTM
- Public Relations & Reputation
- Influencer & Thought Leader
- Account Matrix Strategy
Founder Storytelling
Turn Founders into the Voice of the Category
We work closely with founders to uncover their vision and translate it into compelling stories that shape how the market understands their company.
What We've Done
- Interviewed dozens of frontier tech founders
- Crafted founder profiles and long-form narratives
- Generated 500K+ organic views for a single founder interview
02 / Distribution
Media & Thought Leadership
Technical Narrative & Media Global Reach
JE Labs maintains a robust network of 30+ Global Tech, AI, and Business media channels across key regions including North America, Asia (China, Japan, Korea), and English-speaking regions. Our team creates engaging articles tailored to each project's unique voice and goals, and strategically distributes content across various media platforms to maximize visibility and impact.
TechCrunch
Wired
Forbes
Bloomberg
Investing.com
The Verge
Global KOL Network
Expert-Led Technical Advocacy
Collaborated with over 1,000 top-tier creators. Engaged top experts across US, KR, JP, and SEA and other English-Speaking Regions. Generated over 100 Million technical exposure units.
Specialist Acquisition
Identifying and sourcing the most suitable domain specialists across diverse global AI markets.
Authority Management
Deep technical onboarding and professional feedback loops.
Strategic Expansion
Connecting your technology with enterprise decision-makers.
03 / Ecosystem
Developer Ecosystem
Vibrant Ecosystem of Developers and Builders
For AI and frontier tech startups, developers are not just users — they are the core drivers of innovation and adoption. JE Labs helps companies activate developer communities through curated gatherings, technical discussions, and ecosystem collaboration.
Conferences & Meetups
Co-host large-scale developer events and offline gatherings that bring together builders, founders, and technical creators.
Community Building
Foster meaningful discussions around product architecture, use cases, and emerging technologies.
Ecosystem Collaboration
Connect startups with developers, partners, and technical communities to accelerate ecosystem growth.
Ambassador Program
Turn Early Users into Our Most Powerful Growth Engine
JE Labs helps AI startups design and scale ambassador programs that transform early adopters into long-term ecosystem contributors.
Program Design
Design incentive structures, roles, and contribution frameworks tailored for each project.
Recruitment
Source and onboard high-quality ambassadors from global AI and tech communities.
Management
Manage ambassador engagement, campaigns, and ongoing community contributions at scale.
Developer activation
Community-first programs that move builders from awareness to contribution.
Market signal
High-context events and partnerships that strengthen technical credibility.
Global Reach
Activation across every key market.
Hub offices
Active markets
Network links
Proof
Selected engagements that show how narrative, distribution, and ecosystem systems work together in practice.
Engineering global market expansion and localization.
PublicAI needed to move from regional relevance to global market credibility while preserving one coherent brand narrative.
- Research-based positioning for region-specific narratives
- Localized media mix across North America, Europe, and APAC
- KOL activation and sales enablement for regional teams
15+
global markets penetrated
300%
increase in local media exposure
Expanded
regional pipeline and lead generation
Customized campaigns and developer activation.
MOSS AI needed developer-focused narratives and practical growth mechanics that could convert technical interest into deeper usage.
- Segment-specific messaging and tailored offers
- Developer-targeted campaigns, meetups, and hackathon support
- Product-led content and precise ABM execution
350%
campaign ROI generated
85%
target developer participation
10K+
community contributions
Community-led DAU surge through strategic positioning and creator activation.
SURF AI needed to break through in a saturated AI consumer market. JE Labs designed a full-spectrum growth campaign combining narrative repositioning, influencer seeding, and community activation programs that drove viral adoption.
- Brand repositioning with consumer-first narrative design
- Multi-tier KOL activation across tech and lifestyle verticals
- Community-driven referral loops and ambassador programs
+350%
DAU growth achieved
2.5x
engagement rate increase
500K+
new user signups
Insights
Strategic intelligence that can evolve into featured reports, essays, and downloadable editorial assets.
Playbook 2026
2026 AI 101 Marketing Playbook: "Seoul Nexus"
A guide to navigating Seoul's AI ecosystem with localized narratives and community integration strategies.
Localized narrative systems
Community integration
Market mapping
GEO strategy
From SEO to GEO: How Brands Can Occupy Large Model Mindshare in the AI Era
As LLMs replace search engines for information discovery, brand marketing shifts from SEO to GEO — a systematic analysis of this structural transformation.
Cross-border strategy
2025-2026 AI Cross-border Dynamics
Strategic frameworks for AI companies expanding beyond domestic markets and adapting across regions.
Risk & opportunity
AI Enterprises: Barriers and Breakthroughs
A research-led view of the friction points and leverage points in global AI expansion.
APAC strategy
5 Strategies for Successful AI Marketing in APAC
Why 95% of GenAI projects fail in APAC — and the five go-to-market strategies that separate breakthroughs from budget burns across the region's most dynamic markets.
Frequently asked questions
What founders and operators ask us most.
JE Labs is a strategic growth studio that helps frontier AI and tech companies sharpen positioning, expand global visibility, and build ecosystems that sustain long-term growth. Our integrated services include go-to-market strategy, narrative design, global media distribution across 30+ channels, KOL marketing with 1,000+ top-tier creators, developer relations, and community building — delivered across 15+ markets worldwide.
JE Labs has delivered 100+ high-tech engagements across AI, infrastructure, and frontier tech companies. Notable results include +350% DAU growth and 500K+ new signups for SURF AI, 300% increase in local media exposure across 15+ markets for PublicAI, and 350% campaign ROI with 85% target developer participation for MOSS AI. Our network has generated over 100M+ technical impressions globally.
JE Labs has hub offices in Seoul, Singapore, and San Francisco, with an extensive global network spanning key markets across North America, Europe, and Asia. We specialize in bridging East and West through localization and cross-border growth strategy.
JE Labs was founded by Evie, a specialist in narrative design and market positioning for high-tech ventures. She holds a degree from the National University of Singapore in Marketing & Strategic Management, built core strategy foundations at Deloitte Consulting, and spearheaded global growth at OKX Wallet — acquiring 10M+ global users and publishing 20+ research reports with 1M+ multi-platform views.
JE Labs uses a four-phase momentum system: (1) Designing the moat — identifying unique technical advantages and narrative territory, (2) Leveraging the ecosystem — activating trusted operators, creators, and 1,000+ technical advocacy partners, (3) Creating the surge — launching high-signal campaigns tuned for regional relevance, (4) Sustaining the flywheel — using live product and community feedback to keep the signal compounding. Each phase builds the conditions for the next, creating one coherent growth narrative.
Get in touch
Let's build the future with more clarity, credibility, and momentum.
Share the product, the market you want to win, and the bottlenecks slowing growth. JE Labs can help turn that into a sharper narrative system and a stronger company presence.